Cardboard Collections
Blogging about baseball cards, the Atlanta Braves, Carolina Panthers, Charlotte Hornets and trading cards/sports in general.
Tuesday, April 2, 2024
Oh My! How the local card shows have changed!
Sunday, February 25, 2024
Grandmama - 90's NBA Marketing Genius?
If you were a fan of the NBA in the 90's, then you were exposed to a plethora of NBA stars and of course the products they endorsed. In a sports world seemingly dominated by the likes of Nike, Converse stepped up to the plate with their spokesman, Larry Johnson, forward of the Charlotte Hornets at the time. The Converse executives didn't just stop there however as they took it a step further. In their first commercial, Larry Johnson stated that you couldn't beat his Grandmama.
Long before Tyler Perry would unveil his Madea character, we had Larry Johnson and Grandmama. At the time there wasn't anything else like it on TV. The commercials stood out on TV and of course now in people's memories. Take a massive athlete like Larry and put him in a dress with pearls and a gray wig, playing basketball and you have the birth of a great marketing campaign. I would love to know who's idea this was and what was Larry's first reaction upon being introduced to it.